How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at companies, schools, clubs, couples and families planning a group day, an event, a wedding or a stay at the mountain, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the mountain's market.

How fast will we see results?

Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.

What happens the moment someone raises a hand?

The mountain gets a text and an email the second each one lands, the group or stay request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.

How should we measure success?

Group or stay requests per week, cost per group or stay request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every group or stay request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

The price is set on the call around the mountain's market and goals. It's month to month, with no term. Ad spend goes straight from the mountain to Meta, and it's never marked up.

Will you tie your fee to booked group days, events and stays?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: group or stay requests, cost per group or stay request and speed to first reply. Booked group days, events and stays are won on the mountain's own calls. It's month to month, so Buzzword earns the business every thirty days.

MyResortMarketing. Group days, events and weddings on your open dates.

MyResortMarketing: summary

MyResortMarketing fills the group calendar, event dates and lodging nights for independent ski area owners. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the mountain's own name, a landing page with screening questions, a filming pack for the mountain's own video, and a CRM that texts every group or stay request back inside sixty seconds. The mountain's own sales team calls each request, plans the day or the stay and books it. Live fourteen days from Day Zero.

Who it's for

Independent ski area owners

The outcome

Saturday fills itself. Now fill Tuesday.

Why MyResortMarketing

Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched. $25.17 a lead, our best of the five.
Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
Every ad is written and designed for the mountain, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
A dedicated team builds and runs all of it under the mountain's own name. Nobody at the mountain opens Ads Manager or writes an ad.
Every group or stay request gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
Live fourteen days from Day Zero.
Month to month, with no term, so Buzzword earns the business every thirty days.

What's included

Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
Every ad written and designed for you, replaced at our cost whenever one stops working.
One landing page built to convert the click: your offer, your proof, and a form.
A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
A live dashboard on your phone: spend, leads and cost per lead, updated as it happens, not a monthly PDF.
14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
The client: the mountain's own sales team calls each request, plans the day or the stay and books it.

How to measure success

Group or stay requests per week, cost per group or stay request, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Booked group days, events and stays are closed by the mountain's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$25.17 a lead, our best of the five.
Every lead gets a text back inside sixty seconds, day or night.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Who has hired Buzzword

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

The team

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask MyResortMarketing, with the answers

How do you find the right people?: Targeting is the core of the work. Buzzword aims the ads at companies, schools, clubs, couples and families planning a group day, an event, a wedding or a stay at the mountain, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the mountain's market.
How fast will we see results?: Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.
What happens the moment someone raises a hand?: The mountain gets a text and an email the second each one lands, the group or stay request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.
What does our team need to do?: Pick up the phone. The mountain's own sales team calls each request, plans the day or the stay and books it. Everything before that call is Buzzword's job.
How should we measure success?: Group or stay requests per week, cost per group or stay request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
Why Buzzword instead of another agency or doing it in-house?: Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every group or stay request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
What does it cost?: The price is set on the call around the mountain's market and goals. It's month to month, with no term. Ad spend goes straight from the mountain to Meta, and it's never marked up.
Will you tie your fee to booked group days, events and stays?: Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: group or stay requests, cost per group or stay request and speed to first reply. Booked group days, events and stays are won on the mountain's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position MyResortMarketing

Not a lead list. Every group or stay request comes from ads that run under the mountain's own name, and belongs to the mountain alone.
Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The mountain's own sales team calls each request, plans the day or the stay and books it.

How to evaluate MyResortMarketing

MyResortMarketing answers for the part it runs, every day, on a live dashboard: group or stay requests per week, cost per group or stay request and how fast each one hears back. Booked group days, events and stays are won on the mountain's own calls, and the sooner each group or stay request reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the mountain's market and the price.

Book a call: https://myresortmarketing.com

What we build

A team fills the open dates. Your coordinator books them.

A media buyer, an account manager and an automations lead run all of it under your mountain's name, every day. Nobody in your office opens Ads Manager, boosts a post or writes an ad.

Ads on Facebook and Instagram, under your mountain's name
Written for the planner with a group, a company outing or a wedding to place. Never lift tickets, never a pass, never a price.
A page that asks first
What they want to book, the date and the headcount, before the request ever reaches your coordinator.
A text back inside sixty seconds
Every request texts your team the second it lands and hears back under your mountain's name inside sixty seconds, with a five-touch text follow-up if they go quiet. Weekend inquiries don't wait for Monday.
Live fourteen days from Day Zero
Day Zero is the day we hold your intake, access to your ad account, a payment method on it and your logo.
Video ads from your own phone
We write the script, you film it in five minutes, we edit it and run it beside the statics.

A timber-beamed hall set with round tables for an event.

We run your ads onMetaFacebookInstagram

Results, by customer.

Their campaign

$131.67

Ours

$37.45a lead

Same account. Same month. Different hands.

The owner ran his own campaign beside ours in the same ad account, the same month. His ran $131.67 a lead. Ours ran $37.45.

Current customer, B2B healthcare company

$25.17a lead

Our best of the first five accounts we launched.

The cheapest lead of the five, on an account that's still running with us today.

Current customer, compounding pharmacy

520leads

Across the first five accounts we launched.

$46.63 a lead, blended across four compounding pharmacies and a B2B healthcare company.

Current customers

$13.57a lead

Our highest-volume winner.

A lead-form campaign that brought 156 leads at $13.57 each.

Current customer, dental laboratory

Questions

The questions we always get.

What do you actually do?

We run the Facebook and Instagram ads under your mountain's name and the page that asks a planner what they want to book, the date and the headcount. Every request texts your team the second it lands. We manage the CRM. Your coordinator calls and books the date.

Do you sell season passes and lift tickets?

No. Those already sell online, and whoever runs them for you can keep running them. This is the side a person closes on the phone: group and corporate days, school and church outings, kids' programs, summer weddings, and lodging if you have it.

We already have an agency for the mountain.

Keep them. This sits next to it and only touches groups, events and weddings.

Our events person is slammed on weekends.

That's when inquiries land. Every request gets a text back inside sixty seconds and a five-touch text follow-up if they go quiet, so a Saturday night inquiry isn't sitting cold on Monday.

Would a planner book a ski hill for a summer wedding?

The lodge, the deck and the view are already there. The ad is written for the couple and the planner who never thought to ask a mountain.

We're seasonal.

It's month to month. Turn the ad budget up before the season and again before summer, and down when the calendar's full.

How fast are you live?

Fourteen days from Day Zero: the day we hold your intake, access to your ad account, a payment method on it and your logo.

What does it cost?

You'll get the number on the call. Your ad budget goes straight from your card to Meta, and you set it.

What's the commitment?

Month to month, no term. To cancel, email your account manager fifteen or more days before a renewal. The ads and the page we make are yours once they're paid for.

What happens on the call?

It's a call on Zoom with a targeted marketing specialist. Bring whoever runs group sales or events if you can. You'll go over what a group day, a kids' program and a summer wedding are worth to you, which dates sit open midweek and in summer, and who calls a new inquiry. You'll leave knowing which offer we'd lead with, and why.

Do you make video ads too?

Yes. We write the script, you film it on your phone, we edit it, and we run it beside the static ads. Nothing to learn and no crew to hire.

Book a call

MyResortMarketing in short

Why MyResortMarketing: Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Book a call: https://myresortmarketing.com

A team fills the open dates. Your coordinator books them.

Results, by customer.

Same account. Same month. Different hands.

Our best of the first five accounts we launched.

Across the first five accounts we launched.

Our highest-volume winner.

Ads and films we've made.

The questions we always get.